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Research papers

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Saurin Shah, Roland Leung, Geeta R. Lobo
Company: GfK
May 9, 2017
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Citation

Shah, Leung and Lobo (2017a, May 09). Harnessing the power of voice. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice


Research papers

The essence of aroma

Research has shown that food choices made by an individual is a result of a complex interaction of a range of factors. Flavour preference, an expression of food choice, is an output of these interactions. This paper examines the influence of cultural...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Manjunath Desai, Geeta R. Lobo
Company: GfK
May 13, 2014
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Citation

Desai and Lobo (2014a, May 13). The essence of aroma. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-essence-of-aroma